STRATEGY CONSULTING
As TLS approaches strategy work, the approach is both deliberate and collaborative. The firm partners with key staff and volunteer leaders to craft strategy anchored in the organization’s vision and in the interest of member and community needs. That plan is designed to integrate seamlessly with broader strategic priorities—annual goals, budget realities and the capital available to carry it forward.
What distinguishes TLS is its unshakable commitment to a core principle: no margin, no mission. In today’s environment, associations cannot simply be meaningful and mission-driven; they must also be financially sound. We will work with you to identify and strategize around areas in which the association can create its own important and unique market niche, and for which it can propel the profession or industry forward.
The firm’s strategy is built around four central priorities:
- Identifying growth opportunities: Finding and prioritizing the most effective ways to expand member engagement, raise the organization’s profile and create new sources of revenue.
- Enhancing member and attendee engagement: Designing unique experiences that respond to the evolving needs of the community.
- Achieving measurable outcomes: Establishing clear benchmarks and using data to refine products and services including suggestions for pricing, and estimates in participation and revenue potential.
- Driving meaningful impact: Elevating what works, confronting entrenched challenges and taking a clear-eyed look at initiatives that may no longer deliver value, strain resources or align with the organization’s highest standards.
Together, these efforts form more than a blueprint for the work ahead, but offer a roadmap for long-term sustainability, impact and relevance.